Maintaining authentic transparency isn't quite as easy as it sounds. This practice starts at the top. Be sure that upper management on down encourages open communication. A central virtue of transparency: Everyone feels free to speak his or her mind. Make it clear to all who work in your operation that honest feedback is crucial to the company's growth and development. Embrace transparency, and you'll soon learn it doesn't just help workers discover their full potential, it helps build trust and credibility across the board.