the web site, Clyde and Twyla Bullock once
manufactured, advertised, and sold " The Rod," shown here, to whip
children. According to the San Francisco Chronicle, the rod is a " 22-inch,
$ white nylon whipping stick... Named after the biblical 'rod of
correction,' the Rod provides 'a faith-based way to discipline children
... and train them as Christians,' [Twyla] Bullock explains."
The rod's designer , Clyde Bullocks is a Southern Baptist . This design appears to be his interpretation of the " rod " mentioned in the book of Proverbs. Their advertisement read: