Before you take a decision you need to carry out a quantitative study having an adequate sample to make sure that measurement will be precise. The biggest drawback of exploratory research is that a good idea with promise could be declined due to conclusions at the exploratory stage. On the contrary, when everything appears good in the exploratory stage, the temptation is to market the product without additional research. Instead, after completing exploratory work, management must decide whether the advantages of the additional information would be worth the cost of further study. Generally when a major commitment of resources is at risk, performing the quantitative study is definitely worth the effort. Sometimes good marketing research only documents the obvious. However, the objective of company is to generate a profit, and decision makers want to be certain that they have made the right choice.
Hi Mr Rick
First of all , I would like to thank you for the insights you provide us with , concerning the exploratory research . I’m conducting a research and Im the first one who’s working on in my country too ( seems like Christian case ) , the topic is about Neurolinguistics and it is very new , even in the USA , well , my problem is that I can’t provide my supervisor with data at the end of my research , that’s why I need your help to suggest some points to follow when conducting the research ! mine is for heuristic purposes , to raise awareness ! so which methods should I follow to conduct this research ?
very grateful I am , Thank you , Peace