Strength: Vodafone know that no other organization is providing better services to customer than Vodafone. So they are at the stable position in past five years. Only thing is that they have to maintain its reputation and service. Vodafone is brand name. In early 2000 Vodafone has covers all over the world to providing service. Vodafone has make alliance with large mobile technology organization Apple. Apple is the one of the biggest technological organization in the world. 3g service plays key role to attract the customers in Europe, and Asia. Innovation in wireless sector is beneficial for Vodafone because before this there is other organization gives 3g service.