The financial performance of Apple Inc was well during 2009 compared with 2008. The overall trend of its financial performance experienced an increase from 2008 to of the release of iPhone 3GS in 2009, net sales of iPhone and related products and services increased dramatically which partially offset by a slight decrease of the net sales of iPod. Interestingly, increase in sales of iPhone and its multifunction due to a slight decrease in sales of iPod. Considering the impact of the financial crisis, Apple launched the discount plan for iPhone and Mac in 2008 to expand the mobile phone and personal computer market. Although Apple was effected by financial crisis, Apple still has advantage in the market share and profit growth quotas compared with other firms like HP and Dell based on Windows operating system.